Hoosta Magazine

Avantgarde hotels in London are a must. Contemporary design mix with luxury. Cool and hip atmosphere in trendy location. Is it what you are looking for? So you need to stay at the Hoxton Hotel, one of the latest London’s innovative new design boutique hotel. Hoston hotel in selected by Hoosta Style Hotels Collection for you, Modern Urban Nomads who love unforgettable hotels, who don’t want to stay in an hotel room just for sleeping. Hoxton hotel is the place to be in East London (what more could we say about the district of London full of art, food, fashion and clubbing).

The Hoxton hotel, where urban living meets country lodge lounging, opened in London on Friday 1st September 2006. With roaring fires and cool cocktails, Frette linen and flat screen TVs, sumptuous duck down duvets and free WiFi and amazing bar & restaurant the “Hoxton Grille”. Even more amazing are the cheap rates.

Close to Old Street tube and the City of London, The Hoxton provides easy access to Moorgate, Finsbury Square and Liverpool Street and is staggering distance from some of London’s best bars, restaurants and clubs. The Hoxton is a no smoking hotel.

Hoxton Hotel is “a no bullshit hotel”
“A no bullshit hotel.” It’s hardly a catchy advertising slogan but we all know what Sinclair Beecham, Pret à Manger co-founder turned hotelier, means. No endless queues at check-in, no £3-a-sip bottles of water in the mini bar, no-sell-your-house-to-call-America telephone charges. Beecham promises his first foray into the hospitality business, the £17m Hoxton Hotel in east London which opened yesterday, will “offer comfort and style without rip-off prices”. Can the legend in his own lunchtime become a legend in the bedroom? Last night, Guardian Travel became the first guest to slip between his Frette sheets to find out. At first sight, the Hoxton looks like mutton dressed as glam. Take away the giant “H” sign and bright lights and the building could pass for a Travelodge. Inside, things are little better. The lobby looks like an early – rejected – mock-up for one of Ian Schrager’s New York hotels. The industrial exposed brick is offset with “witty” retro touches, such as the baronial fireplace.

But the Hoxton is not about style. It’s about value for money, convenience and unpretentious fun – and it delivers all three. Everywhere you look there are features so simple and well-thought-out that you wonder why they aren’t commonplace in every hotel. In the small rooms – from £1 to £59 a night – there is free water, fresh milk in the fridge, free wifi internet, cheap phone calls – 5p a minute to America – and a pop-up map listing local bars and restaurants with independent reviews, rather than the usual advertorial.
In the bathroom, the toiletries are Pears and The White Company, and the towels actually feel like towels. Hanging on the door is a paper bag to order a free Pret breakfast – a yoghurt, banana and orange juice.
The lobby has a cash machine and a shop selling essentials, not the usual tat, at high street prices. Pringles are 70p, batteries 75p and a half-bottle of Bollinger is £16. The restaurant serves comfort food at comfort prices. Service is chaotic but this is Shoreditch, not the Savoy.

The hotel boasts it offers “a touch of Paris with a New York vibe”. It’s more a touch of Holiday Inn Express with a Hoxton vibe. Whatever. It offers the comfort of a Malmaison with the prices of a lose-the-will-to-live budget chain.
In my book, that makes it the best value hotel in town.
by John Arlidge – The Guardian – Saturday September 2 2006

• The Hoxton Hotel – 81 Great Eastern Street
London – EC2A 3HU – United Kingdom
Reservations 020 7550 1000 – Fax 020 7550 1090
www.hoxtonhotels.com – mail : info@hoxtonhotels.com

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